Language is a major selling factor and more online users don’t automatically translate to more customers. Language is a key factor to turn a user into a loyal client. In fact, research as shown that, 56.2% of consumers said that understanding a product is more important than its price. The Israeli underwear retailer Under.me doubled their conversation rate in France and Germany when they translated their website into their local language instead of relaying on English. We are operating in a multi-language environment and anyone working or selling online is faced with a multilingual setting.
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