Masters in Digital Marketing Program

Introduction

General Questions
The “One Thing” That Will Transform Your Marketing
5 Best Free Digital Marketing Tools
Marketing Fundamentals



8 Ways to Find Your Audience Online
How to Identify Your Unique Selling Proposition
Steps to Get Valuable Feedback on Your Project
Importance of Internet Marketing

Types of Internet Marketing Methods
How the Search Engine Works?
Page Rank Technology
Panda Update and Its Importance
Email Marketing

Why List Building Is So Important
How to Track Email Sign Ups with Google Analytics
How to Turn Your Homepage into a Landing Page
How to Use Pop Ups & opt In Forms
Email Analytics: 5 Metrics to Track
Copywriting

What is Copywriting & Why is it Important?
How to Write for Your Buyers
Headlines are “Eighty Cents of the Dollar”
Tips to Write Magnetic Headlines
Interest, Desire & Action
Search Engine Optimization (SEO)

An Overview of SEO
SEO Metrics to Measure SEO Performance
On-Page Optimization (Onsite)
Basics of Website Designing / Development
Onsite Optimization Basics
Importance of Domain Names
Website Structure and Navigation Menu Optimization
SEO Content Writing
Page Speed Optimization Tool
Iframes / Frames Effects On SEO
Types of Keywords
Keyword Research Methodology
Txt File
Sitemap Creation
Google SEO Guidelines
Off-Page Optimization (Offsite)
Introduction to Offsite Optimization
Submission to Search Engines
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submissions For SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Press Release Submission
Article Submissions
Video Submissions


Introduction to Google Analytics
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Keywords Reports
Goals and Conversions
Blocking the Crawler and Blocked Pages


How to SEO Optimize Your Homepage
How to Improve Website Performance & Speed
Advertising

AdWords Data Analysis
Keywords/Keyword Positions
Traffic Sources
Overview of Traffic Sources
Sources / Direct Search
Organic / Keywords Analysis
Paid / Referral




YouTube Marketing

Use Simple Videos to Drive Traffic & Sales
Why YouTube
YouTube Marketing Strategy
The Subscriber Advantage
YouTube Recording Software & Mics
YouTube Keyword Research
YouTube Video Structure
YouTube SEO
YouTube Thumbnails
YouTube Annotations & Cards
YouTube Promotion
YouTube Analytics
Facebook Marketing

Why Facebook?
Facebook Cover Image
Description & About Page
Apps & Tabs
Page Settings
Native Videos
Facebook Contest
Use Facebook Groups to Drive Organic Likes
Add a Facebook Like Box to Your Website
Secret Strategy to Increase Page Likes
Twitter Marketing

Why Twitter?
How Twitter Works
Ways to Get More Retweets
Use Hashtags to Increase Discoverability
Follow Top Twitter Users
Join a Trending Conversation
Track Results: Twitter Analytics
Other Social Media Websites

Leverage most popular Social Media Websites
Create a list of top Social Media and Social Bookmarking Websies
Google AdSense

How AdSense works
Why AdSense
Where can AdSense be implemented?
Tracking Revenues
Alternative avenues to AdSense
Differences and working of Publishers and Advertisers
Certifications

Types of Certifications
AdWords Certification
Facebook Blueprint Certification
Benefits of Google Partnership
YouTube Certification
Individual Certification
Company Certifications

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